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In August 2009, Google invited web developers to test a new search architecture, codenamed "Caffeine", and give their feedback.

Because Google is the most popular search engine, many webmasters have become eager to influence their website's Google rankings.

An industry of consultants has arisen to help websites increase their rankings on Google and on other search engines.

Google Search Console helps to check for websites that use duplicate or copyright content.

"Universal search" was launched by Google on May 16, 2007 as an idea that merged the results from different kinds of search types into one.

Google says it wants its users to have access to premium quality websites.

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The algorithm computes a recursive score for pages, based on the weighted sum of the Page Ranks of the pages linking to them.Page Rank is thought to correlate well with human concepts of importance.

Universal search, however, incorporates a wide variety of sources, including websites, news, pictures, maps, blogs, videos, and more, all shown on the same search results page.Previous keyword-based methods of ranking search results, used by many search engines that were once more popular than Google, would rank pages by how often the search terms occurred in the page, or how strongly associated the search terms were within each resulting page.The Page Rank algorithm instead analyzes human-generated links assuming that web pages linked from many important pages are themselves likely to be important.The main purpose of Google Search is to hunt for text in publicly accessible documents offered by web servers, as opposed to other data, such as images or data contained in databases.It was originally developed by Larry Page and Sergey Brin in 1997.Marissa Mayer, then-vice president of search products and user experience, described the goal of Universal search as "we're attempting to break down the walls that traditionally separated our various search properties and integrate the vast amounts of information available into one simple set of search results.